I’m a creative and brand-focused digital leader with 13 years’ experience shaping visual identities, building brand systems and bringing campaigns to life across digital, content and customer touchpoints. I enjoy working at the intersection of creativity, storytelling and commercial growth, turning ideas into clear, compelling brand experiences that connect with people and deliver results. Over my career, I’ve led high-performing creative, digital and content teams across B2B, D2C and agency environments, combining creative direction with a collaborative, hands-on leadership style.