Saracens' brand architecture spanned multiple team logos, membership levels, hospitality packages and community initiatives. As part of the brand development project, we created a suite of bespoke logos, brand icons and supporting assets for various memberships and hospitality types. The brand assets were made accessible via a bespoke password-protected digital brand asset management platform, ensuring the consistent roll-out of the new branding.

We also designed and developed a new public-facing responsive website that integrated Single Sign-On (SSO), dynamic stats/data from Opta, and membership levels to monetise content.

Art direction - Amy Leech

Lead Design - Amy Leech